Amanda Marsh
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Genuine Juicery Brand Identity

Brand Identity, Digital


Case Study: Genuine Juice

Approximately 4 weeks


The Challenge

Genuine Juice creates an atmosphere for people to escape the hustle and take a moment to relax the mind by curling up in one of our hammocks with a juice in one-hand and a book in the other. We are more than a grab-and-go juice bar in that we create a place where people can admire local artwork and creativity while enjoying the fresh juice and healthy food options. I was tasked to create a brand identity for this start-up juicery.


What I Did

  • Brand Identity

  • Logo Variations

  • Illustration

  • Painting

  • Brand Guidelines

  • Marking Materials

  • Promotional Materials

  • Merchandise Materials

The Approach

The client asked me to create a logo that involved some sort of organic texture. I decided to start by creating watercolor splotches, and to play around with different styles of type. After a follow-up meeting, the client wanted to move forward with two different typestyles within the logo on top of a watercolor splotch.


Final Outcome