Case Study: Genuine Juice
Approximately 4 weeks
Genuine Juice creates an atmosphere for people to escape the hustle and take a moment to relax the mind by curling up in one of our hammocks with a juice in one-hand and a book in the other. We are more than a grab-and-go juice bar in that we create a place where people can admire local artwork and creativity while enjoying the fresh juice and healthy food options. I was tasked to create a brand identity for this start-up juicery.
What I Did
The client asked me to create a logo that involved some sort of organic texture. I decided to start by creating watercolor splotches, and to play around with different styles of type. After a follow-up meeting, the client wanted to move forward with two different typestyles within the logo on top of a watercolor splotch.