Case Study: Sustainable Re-Design
Logo Design, Product Design, Package Design, Photography/ rendering
Approximately 3 weeks
I was tasked with the challenge of re-designing Fred Meyer’s donut packaging, which had to be eco friendly packaging.
What I Did
I examined the current packaging, then did research on sustainable, eco friendly solutions. I needed to first create the assets within Adobe Illustrator. I then decided to create the packaging in Cinema 4D. I was inspired by the design of a push pop, a popsicle that is pushed up as it is eaten. I also wanted to create a design that will allow the customer to reuse the packaging. After creating the final design, I set up the proper lighting, foreground and background within Cinema 4D to shoot the final packaging photos.