Amanda Marsh
donut front final1 (2).jpg

Sustainable Donut Packaging Re-Design

Product Design, Packaging Design, Illustration, Digital

 

Case Study: Sustainable Re-Design

Approximately 3 weeks

 

The Challenge

I was tasked with the challenge of re-designing Fred Meyer’s donut packaging. It had to be eco friendly packaging.

 

What I Did

  • Product Design

  • Research

  • Logo Variations

  • Illustration

  • Packaging Design


The Approach

I examined the current packaging, then did research on sustainable, eco friendly solutions. I needed to first create the assets within Adobe Illustrator. I then decided to create the packaging in Cinema 4D. I was inspired by the design of a push pop, a popsicle that is pushed up as it is eaten. I also wanted to create a design that will allow the customer to reuse the packaging. After creating the final design, I set up the proper lighting, foreground and background within Cinema 4D to shoot the final packaging photos.


Final Outcome

 
Sustainable_Package_Layoutredo.jpg