Case Study: Twist Paint Concept
Approximately 3 weeks
I was tasked with creating a brand and name (TWIST) for a new art supply/ paint company with a minimum of 7 paint products from at least 3 different groups. The design had to market sophisticated, professional and untrained artists in the 20 -40 year old range. The core competition to consider was Krink, Montana and Molotow. The products to choose from were things such as; spray paint, markers and paint pens. The products must be high quality and in $8-14.00 price range. Packaging had to contain all the pertinent information such as bar codes and product information.
What I Did
I began by researching the possible competitors. I noticed that the two competitors that appealed most to me were Krink and Montana, which both had a minimal yet sleek design. I knew I wanted to do something similar but a bit more intricate. I began to manipulate the type of the name TWIST to be in a twisted shape, which became redundant due to the fact that this needed to be a design that goes on products as small as markers, or I just wasn’t pleased with how the name looked from the rough design of things. I didn’t want to give up on the idea of playing with the type in the title. The decision was made on a design that would look good on packaging of all sizes. After deciding on the design of the brand name, I moved on to the other components of the packaging.